Simply having a Web site is no guarantee that potential tenants will find it. While all site promotion begins with a well-designed, well developed Web site containing compelling marketing-driven copy, that is merely the beginning. All successful sites are supported by online and offline marketing efforts geared to drive traffic, generate qualified leads, and entice visitors to act. These may include search engine optimization, pay-per-click text ad placement, direct email marketing, link building, word of mouth, traditional advertising and traditional print media.
Search Engine Optimization (SEO)
Site promotion services are the most commonly overlooked aspect of any Web site development project. Site promotion efforts are divided into "organic" Search Engine Optimization (SEO) services designed to improve your long-term search engine placement—such as, meta-tag and keyword development, copywriting and copyediting for SEO, and initial search engine placement—and Search Engine Marketing (SEM) services such as paid placement of advertising on Google and Yahoo!
To help achieve top rankings for your site on major search engines, we will create and optimize important aspects of your site to improve your "organic" search engine positioning. We optimize your site's meta-tags, alt tags and title attributes and review your written content to assure proper and frequent use of industry keywords. If your site is new or recently launched, we will handle your initial submission to the major search engines and ensure the process of site promotion starts off on the right foot.
We also offer online linking campaigns based on long-term link placement strategies geared to increase your site's relevance ranking, search engine placement and enhance site traffic.
Our knowledge of the market allows us to develop the correct marketing strategy for your business, combining various efforts into one successful campaign.
Search Engine Marketing (SEM)
Search Engine Submission and Paid Inclusion
Search Engine Submission
If you have a new Web site, or even an established one, you can benefit from a simple submission of your sites' pages to the major search engines. This FREE service is included in all Web site design, redesign and site promotion packages.
Our advanced service allows submission of your site once a month to hundreds of search engines for a whole year. Features include: a keyword suggestion tool, search engine readiness report, search ranking report, link popularity report, and broken links report. Search engines include Google, Yahoo, AOL, MSN, and many more. Click here for a full list. Each submission produces a detailed report of the results. This service also comes with a powerful SEO keyword suggestion tool.
Pay-Per-Click search engine listing is a great way to promote your business online and drive traffic to your site. Some key benefits of pay-per-click search engine campaigns are:
||You do not have to wait for months to obtain high quality rankings in the major search engines.
||You only pay if a visitor clicks through to your site—if you ad appears in a search and is read by a search engine visitor, you pay nothing until they reach your site.
||Expert selection of appropriate geographic and industry keywords assures that your ads only appear to the appropriate visitors. You can select to appear in highly targeted searches results, such as "Apartments Center City Philadelphia" or "Vacation Home Long Beach Island," and only appear to those seeking a rental in that area.
||Search engine visitors are consistently among the most motivated visitors. This leads to more qualified leads for your business and great conversion rates.
As part of managing your online pay-per-click campaign, we will:
- Research and select valuable keywords
- Analyze your competition
- Strategize the overall campaign effort
- Calculate cost of top positioning
- Write text ad copy
- Write contextual copy for landing pages
- Monitor, track and maintain ads and positioning
- Track and report monthly
All Complete Solution and Web hosting consumers receive valuable Web site traffic reports allowing you to track visitor numbers and gauge the effectiveness of your site promotion efforts.
Additionally, we are able to analyze your hosting provider's web traffic logs and make concrete recommendations on how to improve your site's overall traffic and visitor conversion.
Learn how we can increase your site's traffic and help you fill vacancies.
Contact us for a consultation today!